About me
Find out more about me and my background to see if you feel we might be a good fit.
Hello,
Hello, I am Becky Goodall, and I use my 20+ years of experience working at global brands, top London agencies and ambitious start-ups, to support business leaders and purpose-led organisations make good ideas a great success.
I can step in at a senior level to set strategic direction, capitalise on opportunities, respond to challenges, and act as a safe pair of hands to pass important tasks onto without a second thought.​​​
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Fuelled by a love of humanity and nature, I find my own purpose in supporting human endeavour towards a better future. Fascinated by what makes people, businesses and the world at large 'tick', I'm here to help all three thrive.
My story
I am very lucky to have had a career with jobs at some truly iconic brands that gave me access to world-class working practices, and some brilliantly innovative start-ups and not-for-profits that gave me a deep admiration and respect for small business leaders.
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My corporate roles have included an international marketing role for Samsung Electronics, a sales role at Google, a brand marketing role at the BBC, and client services roles at London agencies VML and Zone Digital, where I led account teams for clients such as Tesco, Coca-Cola and Lloyds Banking Group. Each of these roles fostered an appreciation for the expansiveness and focus that underpins successful strategy, as well as a love of the detailed financial planning and project-delivery required to bring big ideas into being.
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The other side of my career has been spent in world of adventure start-ups (Surf Simply in Costa Rica and Explorers Connect), environmental social enterprise (Resource Media), and wildlife conservation (Global Vision International in Patagonia). These roles, which included tasks ranging from counting condors to leading an environmental publishing and production company as Managing Director and Board Member,​ instilled a love of the variety, freedom and sense of purpose characteristic of small business.
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As a freelance consultant, I want to continue to work with passionate business leaders and purpose-led organisations to make good ideas a great success.