I am Becky Goodall
I provide strategy and marketing services to ambitious business leaders who are crafting an offering or mobilising a movement.
With over 20 years working with global brands, top London agencies and purpose-led start-ups, I now partner with leaders who are making a positive impact, whether that's creatively, socially or environmentally.
Big picture thinking with hands-on delivery
I provide an experienced, external perspective: bolt-on strategic support without the long-term overheads and an extra (and very safe!) pair of hands to get things done. Whether you're refining your positioning, planning for growth, or simply looking for a trusted sounding board, I offer clarity and hands-on support:
Strategic planning: Reviewing business context to align purpose, positioning, products and processes, and to structure for growth.
Marketing & business development: Translating strategy into values-led tactics to articulate positioning, connect with audiences and maximise revenues.
Strategic business support: Experienced and steady hands to take tasks off your plate, from planning launches to refining systems and processes.
Strategic counsel: Acting as a trusted, objective sounding board for founders and senior teams, providing structure, perspective and accountability.
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