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​Strategy & marketing for purpose-driven businesses

Making good ideas a great success

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I am Becky Goodall

With over 20 years working with global brands, top London agencies and purpose-led start-ups, I partner with leaders to structure businesses and marketing communications to make good ideas a great success.
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I provide an experienced, external perspective: bolt-on strategic support without the long-term overheads. I also offer an extra (and very safe!) pair of hands to get things done.

Big picture thinking with hands-on delivery

Equally adept at considering the big picture as I am navigating the finer details, I am there to help you both set strategic direction and execute it 'on the ground'. I focus on four key areas:

Strategic planning: Reviewing business context to align purpose, positioning, products and processes.

Marketing & business development: Strategy and tactics to articulate positioning and maximise revenues.

Strategic business support: Senior overflow capacity to confidently handover tasks and responsibilities to.

Strategic counsel: Acting as an objective sounding board, offering an alternative perspective and accountability.

Brands I have worked with

These are some of the organisations I have worked with over the past 20+ years...

"Everyone should want Becky on their team! She has tremendous strategic acumen and operational nous, when it comes to identifying business objectives and opportunities. Becky has been instrumental in enabling Resource Media reposition itself from a magazine publisher to a digital agency, identifying the required actions and client communications to adapt in a changing market."

Charles Newman, CEO, Resource Media

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